Courses Business

Facebook Ads Mastery

Learn to run profitable Facebook and Instagram ads from Zimbabwe: paying with EcoCash Mastercard, InnBucks Visa, O'mari Visa or a bank card, targeting, ad copy, scaling, and managing everything from your phone.

  • 29 lessons
  • 6 quizzes
  • 3h 15m
  • Beginner

Secure checkout with Pesepay: EcoCash, InnBucks, O'mari, Visa or Mastercard. Read the first lesson free

What you will learn

  • Set up and navigate Facebook Business Manager
  • Choose the right ad objective for your business
  • Set up payments using EcoCash Mastercard, InnBucks Visa, O'mari Visa or a bank card
  • Create compelling ad creatives and copy
  • Target Zimbabwean audiences effectively
  • Read and understand ad performance metrics
  • Avoid common mistakes that waste your budget
  • Run ads from your mobile phone using Meta apps

Course content

6 modules · 29 lessons · 6 quizzes

1 Facebook Ads Fundamentals 3 lessons

Understand the basics of Meta advertising, how the platform works, and the building blocks of every campaign.

  • What Are Meta/Facebook Ads? Free preview
  • Boosting Posts vs. Ads Manager
  • Business Manager & Campaign Structure
  • Module 1 Quiz: Facebook Ads Fundamentals Quiz
2 Payment Methods for Zimbabwe 7 lessons

Learn how to set up payments for Facebook Ads using EcoCash Mastercard, O'mari Visa, and other methods available in Zimbabwe.

  • Facebook Billing System Explained
  • Setting Up EcoCash Mastercard for Facebook Ads
  • Setting Up O’mari Visa for Facebook Ads
  • Setting Up InnBucks Visa for Facebook Ads
  • Bank-Issued Visa and Mastercard Cards, and Which Card to Choose
  • Billing Rules & Recovering Paused Ad Accounts
  • Taxes and Card Charges on Facebook Ads: Local vs Foreign Cards
  • Module 2 Quiz: Payment Methods for Zimbabwe Quiz
3 Facebook Ad Objectives Explained 6 lessons

Learn every Facebook ad objective and when to use each one, with real Zimbabwean business examples.

  • Lead Generation Ads
  • Page Likes & Engagement Ads
  • Website Traffic & Conversion Ads
  • Messaging Ads (WhatsApp & Messenger)
  • Video Views Ads
  • Turning WhatsApp Chats into Sales
  • Module 3 Quiz: Facebook Ad Objectives Quiz
4 Creating & Launching Ads 5 lessons

Hands-on guide to building your first Facebook ad campaign — from audience targeting to ad creative.

  • Audience Targeting for Zimbabwe
  • Budgeting: Daily vs Lifetime
  • Writing Ad Copy & Choosing Creatives
  • Making Ad Images and Videos on Your Phone
  • Placements & Meta Pixel Basics
  • Module 4 Quiz: Creating & Launching Ads Quiz
5 Optimization & Common Mistakes 3 lessons

Learn to read your ad results, scale winning campaigns, and avoid the mistakes that waste budgets.

  • Reading Your Ad Results
  • Scaling Ads Safely
  • Common Beginner Mistakes & Payment Pitfalls
  • Module 5 Quiz: Optimization & Common Mistakes Quiz
6 Running Ads on Mobile — Without a Computer 5 lessons

Learn to create, manage, and optimise Facebook & Instagram ads entirely from your smartphone using Meta's mobile apps.

  • Overview: Three Mobile Platforms for Running Ads
  • Meta Ads Manager Mobile App — Full Guide
  • Meta Business Suite Mobile App — Full Guide
  • Running Ads from the Facebook App — Beyond Boosting
  • Mobile Ads Best Practices & Workflow
  • Module 6 Quiz: Running Ads on Mobile Quiz

Who this course is for

  • Zimbabwean entrepreneurs starting their first ad campaigns
  • Small business owners who want to grow online
  • Freelancers offering social media marketing services
  • Marketing professionals who want to master paid ads

What you need

  • A Facebook account and a Facebook Page for your business
  • A Visa or Mastercard for ad payments (an EcoCash Mastercard, InnBucks Visa, O'mari Visa or a bank-issued card works)
  • A smartphone or computer with internet access

What is included

  • 6 modules with 29 step-by-step lessons
  • A quiz after every module
  • Zimbabwe-specific examples and payment guides
  • Learn on your phone

Your instructor

Tadie

Questions before you enroll

How do I pay?

At checkout you pay securely through Pesepay using EcoCash, InnBucks, O'mari, Visa or Mastercard. Access opens automatically once your payment confirms.

Can I try before I buy?

Yes. Lessons marked Free preview are open to everyone, so you can see how the course is taught before you pay.

Does it work on my phone?

Yes. Lessons and quizzes work on any smartphone browser, and text lessons use very little data.

Do you offer refunds?

No. Courses are digital and you get the full material as soon as you pay, so all sales are final. If you were charged but did not get access, message us and we will fix it.

How do I get help?

Message us on WhatsApp using the green button on this page, or email support. Real humans, Zimbabwean business hours.

Ready to start learning?

Launch price $19.99Price rises to $49.99 after the first 500 students.